Overview
PT Kino Indonesia Tbk is a leading name in Indonesia’s FMCG sector, with a diverse portfolio built over 26 years spanning personal care, hygiene, baby care, functional beverages, pharmaceuticals, and food. With over 166 domestic distribution points and exports to more than 40 international markets, Kino’s operations generate vast volumes of transactional, consumer, and operational data daily across its regional operations in Indonesia, Malaysia and Vietnam.
Kino recognized that resilience had to be built on both fronts: physical and digital. Digital resilience was no longer a luxury or “nice to have”— it was foundational. As the company scaled its operations and expanded its regional footprint, it became clear that strengthening backup capabilities was essential not only to protect data, but to enable recovery, maintain stability, and continue delivering trusted products to customers across the region.
We chose Rubrik for its performance, cost-efficiency, and fast recovery capabilities. Now, our backup processes are fully automated, which has freed up our IT team to focus on higher-value projects. Rubrik has also delivered significant storage efficiencies and cost savings, providing the scalable and reliable digital foundation we need to support our continued growth.
Benny Kurniawan
Technology, Director of PT Kino Indonesia Tbk
Solutions
Since deployment, Kino has achieved remarkable efficiency gains, Backup processes are now fully automated with regular reporting, reducing management time to virtually zero. With time freed from manual tasks, the IT team is now focused on higher-value initiatives critical to scaling operations with confidence, including ensuring application continuity and system stability.
In addition to time savings and operational efficiency, Rubrik also delivered notable storage efficiencies. Previously, manual backups consumed valuable storage resources, limiting operational flexibility and restricting Kino to weekly backup cycles. With Rubrik, the company now benefits from faster, automated point-in-time backups, enabling greater application availability and better historical data retention.
Kino’s backup transformation was primarily focused on protecting its most critical systems, including SAP and back-office infrastructure, which together support approximately 10% of the company’s annual revenue. By consolidating operations, minimizing risk, and improving recovery performance, Rubrik has helped Kino achieve meaningful cost savings while strengthening data protection across the region.