According to Gartner®, by 2028, 75% of enterprises will prioritize backup of SaaS applications as a critical requirement, compared with 15% in 2024.1 Many of the largest organizations in the world rely on Salesforce as their CRM app that powers their business operations, helping them drive revenue faster. As the single source of truth for many downstream financial applications, Salesforce users cannot risk costly downtime caused by accidental errors or cyber events that can trigger a cascading effect across their interconnected systems.
To help keep those organizations up and running, Rubrik is unveiling Salesforce Data Protection. A backup and recovery solution for Salesforce Core Platform data, the new offering is powered by the robust data security capabilities of Rubrik Security Cloud, a unified platform that consolidates data protection across SaaS, cloud, and on-premises environments, simplifying management and enhancing operational efficiency. This offering adds to Rubrik’s existing data protection for SaaS tools like M365 and Jira.
![Salesforce](/content/dam/rubrik/blog/image/img-salesforce-1200x400.png)
Extending Rubrik’s data protection capabilities, Salesforce Data Protection helps Salesforce admins, IT, and security leaders proactively establish a reliable backup and recovery strategy. When they do find themselves in the wake of a data loss incident, operations can return to “business as usual” quickly – all within a single platform designed to simplify management, reduce costs, and enhance security. Built on a zero-trust architecture, Salesforce users can reap the benefits of Rubrik’s air-gapped, secure backups to protect against unauthorized access and ransomware attacks, ensuring their data remains secure.
Rubrik’s Salesforce Data Protection offers:
Rapid and precise recoveries: Optimize recovery point objectives (RPOs) and recovery time objectives (RTOs) by quickly and precisely identifying when an incident occurred and the root cause. Rapidly recover lost records — including related records — to the right point in time.
Superior data quality and integrity: With precise recovery and the ability to pinpoint granular changes at the record level, Rubrik helps organizations maintain data integrity and implement secure data backup and recovery strategies, which ensures the reliability and validity of information, and prevents restoring corrupted data.
Intuitive user experience: With Rubrik’s award-winning and intuitive interface, Salesforce admins can easily configure and manage backups, limiting complexity while maintaining maximum data protection.
Ease of management: With seamless integration into Rubrik Security Cloud, Rubrik provides a unified and comprehensive solution for safeguarding data across Salesforce, other SaaS platforms, on-premises, and multi-cloud environments. This not only ensures consistent security policies and faster response times, but also delivers a more efficient way to protect your critical data assets with low TCO (Total Cost of Ownership).
Rubrik’s Salesforce Data Protection is now generally available on the AppExchange, and will be on display at Dreamforce 2024, taking place Sept. 17-19 in San Francisco. To learn more, visit our site and register for the “Secure and Simplify: Salesforce Data Protection with Rubrik” webinar taking place Sept. 4 at 9:00 am PST.
1 Source: Gartner, Hype Cycle for Backup and Data Protection Technologies, 2024, July 16, 2024
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