Dreamforce 2024 once again proved to be a monumental event, with major AI advancements, product announcements, and keynotes that inspired the entire tech community. Among the highlights, Salesforce's introduction of Agentforce took center stage, offering businesses the ability to deploy autonomous AI agents that optimize customer interactions and streamline operations. These agents, coupled with the Data Cloud foundation, contribute to an increase in the value and volume of Salesforce data, making it critical for organizations to manage and safeguard their data more effectively than ever before.
At Rubrik, we were thrilled to showcase our Salesforce Data Protection solution, designed to ensure fast and reliable recovery from Salesforce data loss—cutting down recovery time from weeks to just minutes. The Rubrik team spent Dreamforce showing off the solution and the feedback we received from Salesforce customers was overwhelmingly positive. Here’s an overview of the reactions we got at Dreamforce.
Salesforce Customer Opinions: Survey Says…
During Dreamforce, we conducted a survey that revealed some striking statistics about Salesforce data protection:
55% of Salesforce users have experienced data loss, with accidental deletion being the leading cause (33%).
61% of respondents were able to restore Salesforce data within the same day, while 28% reported it took 1-3 days or longer.
36% of organizations do not use a backup solution for their Salesforce data, leaving them vulnerable to data loss.
Only 14% of Salesforce admins feel very confident in their ability to recover lost data quickly and completely.
These findings highlight a critical gap in the market—data loss is all too common, yet many organizations lack the proper tools to address it efficiently.
Overheard at Dreamforce
Several customers shared how easy it was to protect their Salesforce data with Rubrik, many highlighting Rubrik’s intuitive interface, automated backups, and hierarchical restore capabilities. Whether it’s scheduling backups or performing a granular restore, Rubrik’s solution has simplified what was once a complex, time-consuming process.
As the need for comprehensive data security grows, Salesforce admins are increasingly relying on our unified platform to safeguard their critical business data, particularly in three key areas:
1. Unmatched Reliability in Restore Capabilities
One recurring theme we heard at Dreamforce was dissatisfaction with existing solutions due to restore failures and slow recovery times. With Rubrik, customers have seen a vast improvement in recovery reliability. This is crucial, as nearly one-third of respondents still reported taking 1-3 days or more to restore lost Salesforce data.
2. Ease of Use and Platform Consolidation
The survey also found that 36% of organizations do not use any backup solution for Salesforce. So there is an obvious (and essential) need for unified data protection. Rubrik’s intuitive UI and ability to consolidate protection across Salesforce, M365, and other workloads makes it an attractive solution for businesses looking to simplify operations while maintaining data security.
3. Addressing Security and Compliance Needs
With the recent focus on AI and security, Dreamforce highlighted Salesforce’s new data governance tools. At Rubrik, we emphasize data security through encryption and compliance support, providing organizations with the peace of mind they need to manage their Salesforce data safely and in line with industry standards.
At Rubrik, we believe Salesforce Data Protection should be effortless. Our solution is built to protect your data, ensure swift recovery, and simplify data management—so you can focus on growing your business, not worrying about data loss.
Learn more about protecting your Salesforce data with Rubrik.
The information presented in this blog is based on a survey conducted at Dreamforce 2024 on September 17-19, 2024